A nice bit of digital marketing from the team at Standard Life yesterday using twitter – that demonstrated an all important ability to actively engage with their social media following.
Under their handle @sl_adviser they proposed the basic question:
At the date of writing (and in less than 24 hours) the Twitpoll had received 20 votes and 5 retweets from a total twitter following of 1248. The multiple effect (influence) is substantially higher then this.
Its a simple example using a readily available social media feature.
Source: Fishtank Social Media tracking