Unfortunately it would appear the burgeoning social media monitoring industry has been overstepping marketing efforts, and the promotion of over-engineered solutions, in response to these changes.
As the ASX Head of Compliance, Mr Kevin Lewis stated in the AFR on the 17th June, “There has been quite a bit of misinformation coming from the social media monitoring industry”.
ASX Guidance Note 8 specifically identifies instances where listed companies have an obligation to monitor social media, investor blogs, and chat sites under listing rules 3.1 – 3.1 B.
Through consultation with our client group, we have created practical and cost effective monitoring solutions (from $150 per week). As part of this we provide automated delivery of daily or weekly insights directly to key company officers, and eliminate the need to invest or establish in-house system capability.
Fishtank Solutions was an early-mover into Social Media and Brand Reputation monitoring for our Financial Services clients. Beyond the recent evolution of social media, we are an established and respected strategic adviser to a premium client base across Australia, the United Kingdom, and Continental Europe.
To arrange a complimentary trial of our Social Media monitoring service, or to discuss your customised requirements, please contact our New Media Marketing Manager, Eben Hocking [firstname.lastname@example.org].